Is your marketing strategy “healthy”? Get a Marketing Audit

By |September 22nd, 2015|

Get a marketing audit diagnosis

Imagine a marketing audit as your yearly physical at the doctor’s office. The doctor conducts multiple tests to determine your overall health and pinpoint what needs improvement. This process is very similar to a marketing audit. You analyze your overall marketing technique to value each channel and determine what you’re doing […]

Changes to LinkedIn API for LinkedIn Groups

By |September 15th, 2015|

If you use Marketing Automation Software to publish directly to LinkedIn Groups, be aware.

LinkedIn is updating it’s API in 2 weeks (September 24th) and removing access to groups for Marketing Automation platforms like Act-On. Thus you should plan to make adjustments to your LinkedIn reporting and sharing in groups.

LinkedIn has recently made changes to their […]

Marketing Automation – It’s simpler than you think

By |September 11th, 2015|

Your company is struggling to understand customers and increase sales, so you’ve considered implementing marketing automation into your business strategy.  You’ve heard the good, the bad and the ugly. Some companies swear by it, while others say the software takes forever to set up and is even more confusing to use. The problem is not […]