Your company is struggling to understand customers and increase sales, so you’ve considered implementing marketing automation into your business strategy.  You’ve heard the good, the bad and the ugly. Some companies swear by it, while others say the software takes forever to set up and is even more confusing to use. The problem is not necessarily the user, rather the marketing automation program; and that’s where Act-On Software swoops in to save the day.

Not all software is created equal:

Myth #1 – Setting up marketing automation software is stressful and annoying.

Act-On offers a simple set-up guide for the major hosting and CRM that can be completed within hours. Act-On offers you simplicity without compromising functionality. Spend your time to focusing on your campaign – not your software.

Myth #2 – Use of software requires “dedicated Marketing Technologists to operate”.

Wrong again. Some companies that use major marketing automation programs like Eloqua and Marketo, complained the software offered too many features or made the set-up process confusing. With Act-On Software, literally point, click, drag and drop to score and nurture leads, create segment lists, and trigger offers based on people’s behavior.

Myth #3 – Marketing automation software is too expensive.

Some programs run for an upwards of $4,000 per month. When trying to increase your company’s sales and revenue, the last thing you want to do is invest in a costly program. For Act-On’s Enterprise Software, which is geared towards large companies, prices start around half the cost. If you’re part of a small to medium sized company, Act-On’s Professional Version starts at $600 a month with full functionality.

Act-On Dashboard

Act-On Dashboard

See: https://www.act-on.com/products/platform/automation/

Myth #4 – They all offer the same features.

Many of the major marketing automation software providers have gotten extremely competitive and offer similar features, however, some of these features are limiting. Most programs provide these functions in some shape or form:

  • Email and online marketing
  • Lead management
  • Campaign management
  • Social media marketing
  • Reporting and analytics
  • Platform and infrastructure

For example, some Marketo users complained that their analytics were limited. They stated that sometimes it took multiple attempts to pull the information needed.
Some Pardot users also mentioned in software reviews that it was difficult to pull “decent reports on basic metrics”. One of the main benefits of marketing automation is being able to understand your potential buyers. If you are unable to pull accurate data, then how do you truly understand and target potential buyers. This sounds like a major problem to me.

An issue that some Eloqua users complained about was they struggled entering large amounts of data in the program builder. When you try to add “too many” contacts, the programs can malfunction. You want to store all your contact information, not just some of it. This can cause you to miss out on major leads. Therefore, missed revenue opportunities.

See: https://www.trustradius.com/products/act-on/reviews#1

Some unique features the Act-On Software includes are:

  • SEO
  • Forms
  • Events and webinars
SEO Analysis

Search Engine Optimization Analysis

To learn more about Marketing Automation go to: http://www.inetprocess.com/marketing-automation-benefits/

 

Sources:

http://www.relishtraymedia.com/blog/bid/339925/5-Common-Marketing-Automation-Pitfalls-to-Avoid

http://www.saleoid.com/blog/8-questions-ask-marketing-automation-company/

http://www.clickz.com/clickz/column/2422882/the-5-most-egregious-marketing-automation-fails-and-how-to-avoid-them

http://www.saleoid.com/blog/7-reasons-marketing-automation-implementation-fails/

http://www.thesaleslion.com/marketo-vs-eloqua-pardot-review-compare/