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Some Of The Benefits To Using Marketing Automation Include:

Personalize Campaigns To Your Prospects Behavior

Allows marketers to send prospects on a Buyer’s Journey and A/B Test for conversion all along that path

Manage multiple revenue generating marketing programs through one platform

Improved Lead Management

Visualize Your Entire Marketing and Sales Pipeline

Increased Revenue

Maximize Your Team Resources

Maintain a strong constant social presence in less time

CMO's enjoy longer tenure from using technology such as Marketing Automation

Improved Lead Management

Using Lead Nurturing allows marketers to keep prospects engaged over longer periods of time. Previously, where a lead might have gone cold, now the prospect is still learning about the offering and can be nurtured until they decide to buy.

improving the Lead Management funnel

Visualize Your Entire Marketing and Sales Pipeline

Providing full visibility to your Sales and Marketing Funnel

Pairing your Marketing Automation System with a CRM and using a Lead Scoring methodology will enable you to gain visibility to your Marketing and Sales Funnels.  You will be able to see each stage of the funnel from unknown prospects to those ready to buy, the average time it take a prospect to transition from one stage to another, and  the approximate value of all your opportunities and closed deals.

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Increased Revenue

Drive more campaigns, more engagement from personalized touches, and enable sales to engage in real time through tasks passed automatically into the CRM when a prospect shows interest.

providing a way to increase revenue

Maximize Your Resources

maximize your team resources.

Using Marketing Automation means you don’t need to increase your headcount to be more productive. Empower your team and improve your work / life balance through better planning and execution with a software that works for you, not you working a process

Maintain a Consistent Social Presence

Imagine manually posting each social media update. Having to login to Twitter or Facebook, Enter the message each time would be a job unto itself. Using Marketing Automation Software, you schedule tweets and status updates and then move on to more important matters. Visualize an entire months worth of posts done in minutes. 

Schedule Social Updates easily with Marketing Automation

Interested in Implementing Marketing Automation
But Not Sure Where to Begin?

Download These How To Guides!

Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started, including:

  • Defining your ideal buyer profile
  • Assigning point values to both profile and behavior data
  • Implementing your lead scoring program
Download The 5 Step Lead Scoring Guide Workbook Here!

Learn essential ways to use content to generate top-of-funnel leads, including:

  • 6 steps to get started with content marketing
  • Types of content to use in top-of-funnel lead generation programs
  • Key tactics to fill the funnel: search, social media, and email marketing
Download Content Marketing 101 Guide Here!

Download this comprehensive eBook and learn more about:

  • Bootstrapping and seed funding
  • The lucky 13 bootstrapping rules
  • 12 ways to get your startup to stand out
  • 5 marketing musts in your startup reaches IPO
Download the Startup Marketing Guide Here

In this e-book, you’ll learn six important lessons on how to turn your social media followers into customers, including:

  • The key social platforms and the new twists they offer
  • Setting a budget for your social media program
  • Segmenting and nurturing your social leads for faster conversion
  • Calculating the ROI of your social media campaigns
Download the Social Media Lead Generation E-Book Here

In this eBook, you’ll learn:

  • 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates
  • Compelling data points that can help you make the case for this “secret weapon”.
  • Links to free resources and tools that can help you take a deeper dive into marketing automation.
Download 10 Ways Sales Benefits from Marketing Automation

In this E-Book you’ll learn:

  • The 3 traits that define a demand generation program
  • 3 reasons why demand generation matters to marketers
  • 7 key activities every demand generation strategy should incorporate
  • How marketing automation sets the stage for demand gen success
Download Modern Demand Generation Programs Guide Here

Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level:

  • Animated GIFs and Cinemagraphs
  • Video in Email
  • Responsive Design
  • Using Web Fonts
  • Interactive Reveal-Based Emails
Download Email Idea Lab

In this guide, we will walk you through 4 simple steps to create an inbound marketing strategy that will attract and convert better leads. You’ll learn how to:

  • Build your strategy: Identifying primary and secondary goals and setting metrics
  • Choose your tactics and what tools to use: Blogs, SEO, social media, content marketing
  • Create a successful landing page: Optimize the copy, design, strategy, and calls-to-action
  • Integrate your inbound strategy with outbound strategy for optimum conversions
Learn How to Build Your Inbound Marketing Strategy

So what metrics should you focus on today? Find out with this guide – it’s a five-step action plan that will show you how to:

  • Analyze your customer’s buying process
  • Identify your marketing objectives at each stage
  • Break your marketing program into component parts
  • Select the most powerful metrics that indicate success
  • Track the right data at the right time
Download the Guide Here!

Building a High Performance Marketing Plan

A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time.

Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan. We’ll cover:

  • Creating tiered goals
  • The four tenents of effective campaign themes
  • An internal readiness assessment checklist
  • Effective metrics for evaluating marketing ROI
  • Developing reports that “Wow”
Learn More About Act-On’s Features